⚡ Precogs Outbound HQ

Week 1
Emails Sent
0
this week
Open Rate
0%
target: >50%
Reply Rate
0%
target: 3-8%
Meetings Booked
0
this week
Bounce Rate
0%
target: <2%
Positive Replies
0
total

📊 Daily Log

DateSentOpensRepliesPositiveBouncedMeetings

💰 Pipeline

0
Leads
→
0
Demos
→
0
Opps
→
0
Won

🌐 Domain & Email Setup

0/8

🚀 Product Readiness

0/8

📬 Mailbox Health

MailboxDomainDayInbox %Status

✅ Compliance

0/5

🎯 Ideal Customer Profile

Primary: Security Buyer

TitleCISO, VP Security, Head of AppSec
Company200-5000 employees
IndustryFintech, SaaS, HealthTech, Banking
TechGitHub/GitLab, CI/CD, uses AI coding tools
GeoUK → EMEA → US
TriggerRecent funding, hiring security, posted DevSecOps job

Secondary: Engineering Buyer

TitleVP Engineering, CTO, DevSecOps Lead
Company50-2000 employees
IndustrySame + Developer Tools
TechActively using Copilot/Cursor
GeoUK → US
TriggerGrowing dev team, scaling CI/CD

🔥 Multi-Channel Sequence (LinkedIn + Email)

LinkedIn pre-warming increases open rates by 40%. This is the full sequence — email alone gets 1-3% reply, multi-channel gets 5-12%.

Day -3
👤 LinkedIn: View Profile
View their profile. They see the notification and your name.
Just view — don't connect yet.
→
Day -1
🤝 LinkedIn: Connect
Send connection request with NO note (higher accept rate than with note).
No note = 40% accept vs 25% with note.
→
Day 0
✉️ Email 1: Pain + Curiosity
They recognise your name from LinkedIn → higher open rate. Lead with THEIR pain.
"What's your team's false positive rate on code scans right now?"
→
Day 2
👍 LinkedIn: Engage
Like or comment on their recent post. Stay on their radar.
Genuine comment — not "Great post!"
→
Day 3
✉️ Email 2: Social Proof
Share a data point or unique capability. Mention PII pre-LLM protection.
"We're the only platform catching PII before it's sent to AI assistants."
→
Day 5
💬 LinkedIn: DM
Short DM — different angle from email. Reference their work.
"Saw you're scaling the security team — built something you might find useful."
→
Day 7
✉️ Email 3: Free Scan Offer
Offer to scan one of their repos for free. Zero commitment, instant value.
"Want us to scan one repo? 5-min GitHub connect — we'll show you what we find. No call needed."
→
Day 12
✉️ Email 4: Breakup + Referral
Short, no pressure. Add referral ask for 5-10% internal warm intro rate.
"If you're not the right person, would you mind pointing me to who handles AppSec at {{company}}?"

⚡ 7 Multipliers That 3-5x Your Results

1. Free Scan Offer (replaces "Book a Demo")

Old CTA"Worth a 15-min chat?"
New CTA"Want us to scan one repo for free? Takes 5 min, no call needed."
Impact3-5x higher conversion — zero commitment, instant value

2. Trigger-Based Timing

Funding"Congrats on the round — scaling teams usually inherit security debt"
DevSecOps job"Saw you're hiring — this might save you a headcount"
Major CVE"CVE-2026-XXXXX impacts your stack — here's our analysis"
Impact3-5x reply rate vs random timing

3. Reply Speed

<5 min21% → meeting
<1 hour8% → meeting
<24 hours2% → meeting
ActionSet up Instantly → Slack webhook for instant alerts

4. Account-Based Multi-Threading

MethodEmail 3 people at same company with different angles
CISO"False positive fatigue" angle
VP Eng"AI-generated code risk" angle
DevSecOps"Free scan, see results in 5 min" angle
Impact3x chance of getting a meeting per account

Sequence A: False Positive Fatigue

For CISOs / Security Leaders

Sequence B: AI Code Security

For VP Eng / CTO

Sequence C: Competitor Displacement

For known Snyk/SonarQube users (detected via Clay enrichment)

📅 Cal.com Integration

Use Cal.com for frictionless booking. One-click scheduling = 2x meeting conversion vs back-and-forth emails.

Setup

Linkcal.com/rajnish-precogs/15min
In emailsAdd to positive reply: "Here's my calendar — grab any slot: [link]"
In signatureAdd to all email signatures (Instantly merge tag)
BufferSet 15-min buffer between meetings in Cal.com settings

Pro Tips

Don'tPut Cal.com link in first cold email — looks presumptuous
DoSend it ONLY after they reply positively
SetConfirmation + reminder emails in Cal.com (reduces no-shows by 40%)
TrackCal.com webhooks → your pipeline tracker

⚙️ Apollo → Clay → Instantly Pipeline

🔍

1. Apollo

Find prospects by ICP filters

  • Title: CISO, VP Eng, CTO
  • Size: 200-5000 employees
  • Industry: Fintech, SaaS, Health
  • Geo: UK → EMEA → US
  • Export 500-1000 per segment
  • Verify emails (remove "guessed")
→
🧪

2. Clay

Enrich + personalise at scale

  • Tech stack (BuiltWith) — using Snyk?
  • Recent funding (Crunchbase)
  • Security hires (LinkedIn)
  • AI tool usage (job postings)
  • AI-generated personalised opening line
  • Remove existing customers/warm contacts
→
📧

3. Instantly

Send sequences + manage warmup

  • Import enriched CSV from Clay
  • Map Clay columns → merge tags
  • Assign sequence (A, B, or C)
  • Set limits: 20-50/day per mailbox
  • Schedule: Mon-Thu, 8-11 AM local
  • Enable reply detection + OOO pause
→
🔥

4. Positive Reply

Convert to pipeline

  • Respond within 2 hours
  • Book Cal.com meeting
  • Promote to MarketingContact DB
  • Add to Brevo warm nurture
  • Track in pipeline (Lead → Demo)
  • Never re-cold-email this person

📊 Benchmarks: Email Only vs With Multipliers

MetricEmail Only+ LinkedIn+ Free Scan+ Triggers
Open Rate45%60%60%65%
Reply Rate2%5%7%10%
Positive Reply0.8%2%3.5%5%
Meeting/1000.51.52.54+
Bounce Rate<3%<2%<1%<1%

🚫 Never Do

❌ Send cold email from precogs.ai — ruins your primary domain
❌ Send before warmup completes (14+ days)
❌ Blast email lists via Brevo — will get you banned
❌ Use HTML/images in cold email — triggers spam filters
❌ Pitch in first message — ask a question instead
❌ Skip email verification — >3% bounce = blacklist
❌ Re-email someone who said "not interested"

📅 8-Week Ramp-Up Plan

WeekFocusEmails/DayTotal/WeekExpected RepliesExpected MeetingsKey Actions
1-2🟡 Warmup Only00——Buy domains, create mailboxes, start warmup, build lists in Apollo, enrich in Clay, write sequences
3🟢 Soft Launch20/mailbox~3003-90-1Sequence A only, UK Fintech CISOs only. Monitor deliverability daily.
4🟢 A/B Test25/mailbox~3754-121-2A/B test subject lines. Add Sequence B for VP Engs. Analyse Week 3 data.
5🟢 Scale35/mailbox~5255-151-3Add EMEA segments. Add Sequence C (competitor displacement). Kill losing variants.
6🟢 Optimise40/mailbox~6006-182-3Double down on best sequence. Add US segments. Review pipeline conversion.
7🔵 Cruise45/mailbox~6757-202-4Buy 2 more domains + 6 mailboxes (start warmup). Refine ICP based on who replies.
8🔵 Scale Up50/mailbox~7508-233-5New domains active. Scale to 1000+/day target. Consider hiring SDR for reply handling.

⏰ Best Send Times

Tuesday
8:00 - 10:30 AM
🔥 Best day overall
Wednesday
8:00 - 10:30 AM
✅ Strong performer
Thursday
8:00 - 10:30 AM
✅ Good for follow-ups
Monday
9:00 - 11:00 AM
⚠️ Inbox overload from weekend
Friday
—
❌ Avoid — low open rates
Weekends
—
❌ Never send

Always send in recipient's local timezone. Instantly handles this automatically.

📈 Cumulative Projections (8 weeks)

MetricEmail OnlyWith Multipliers
Total emails sent3,0003,000
Total opens1,350 (45%)1,950 (65%)
Total replies60 (2%)150 (5%)
Positive replies24 (0.8%)105 (3.5%)
Meetings booked10-1240-60 ✅
Pipeline value£50K-80K£200K-400K
Closed deals1-24-8